Thank you for accessing the Ethnicast Website and App (“App”) operated by Ethnicast. We respect your privacy and want to protect your personal information. To learn more, please read this Privacy Policy.

This Privacy Policy explains how we collect, use, secure and under certain conditions, disclose your personal information. It also explains your options regarding disclosure of your personal information. By visiting the App directly or through another site, you accept the practices described herein.

This privacy policy applies to the App and does not apply to offline collection of your personal information. We are not responsible for the content or privacy practices on any web site not operated by Ethnicast including those that link on, in or to our App.

INFORMATION COLLECTION AND USE

1. Information Collection.

 Collecting personal information is important in order to provide you with an efficient, meaningful, and customized experience. For example, we can use your personal information to:

*  Make the App easier to use by not having to enter your information more than once.

* Help you quickly find information, products, and services.

* Help us create content relevant to you.

* Alert you to new information, products, and services.

(a) Registration and Ordering. Before ordering products, you must complete the online registration form. During registration, you will be prompted to provide certain personal information, including, but not limited to your name, shipping and billing addresses, phone numbers, email address, and credit card number. If you elect to use the Bill Me Later® payment method, you must provide the last four (4) digits of your social security number and date of birth, but that   information is not stored or kept and is only used to complete the Bill Me Later® transaction. In addition, information may be requested concerning your residence; your Company’s address and places of doing business; and other related information to, comply with applicable laws and regulations. This information will assist us in contacting you when necessary; billing, promptly completing your orders, and marketing. (b) Email Addresses.  Your email address is used in part to:  register for contests or sweepstakes; notify you of new products newsletters and special offers; or to sign up for Ethnicast.com. Your participation in a contest or sweepstakes is completely voluntary. We may post on the App the names and cities of contest and sweepstakes winners. By entering a contest or sweepstakes, you may be opting in to receive our email newsletter and special offers and this will be disclosed in the official rules governing the contest or sweepstakes.

(c) Cookies and Other Technology.  The App employs cookies and web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of the App, recognize you and your access privileges, and track App usage.

(i) Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. Most Internet browsers are set up to accept cookies. You can set your browser to refuse cookies from web sites or to remove them from your hard drive, but if you do, you will not be able to access or use portions of the App. We have to use cookies to enable you to select products, place them in your online shopping cart, and to purchase those products. If you do this, we keep a record of your browsing activity and purchase. THE SITE’S COOKIES DO NOT AND CANNOT INFILTRATE A USER’S HARD DRIVE TO GATHER A USER’S CONFIDENTIAL INFORMATION. Our cookies are not “spyware.”  We therefore recommend you do not disable the cookie browser feature.

(ii) Web beacons assist in delivering cookies and help us determine whether a web page on the App has been viewed and, if so, how many times. For example, any electronic image on the App, such as an ad banner, can function as a web beacon.

(iii) We may use third-party advertising companies to help tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by us.

(d) Log Files., the App server automatically recognizes the Internet URL from which you access the App. We may also log your Internet protocol (“IP”) address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)

(e) Age. We respect children’s privacy. We do not knowingly or intentionally collect personal information from children under age 13. Elsewhere on the App, you have represented and warranted that you are either 18 years of age or using the App with the supervision of a parent or guardian. If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you.  If we discover information submitted by a person under the age of 13, it will be deleted for all purposes.

(f) Product Reviews. You may choose to submit a product review. If you post a review, we will ask for your email address and geographic location which will be visible to other users (your email address will be kept private). Also, any personally identifiable information that you submit as part of the review can be read or used by other visitors to the App. We are not responsible for any personally identifiable information that you choose to submit as part of your review. We believe you can post a helpful review without disclosing any personal information.

(g) Bizrate Reviews. Bizrate.com is an independent company that permits shoppers to rate their experiences in visiting and shopping at online stores. After placing an order on the App, you may be requested to provide feedback on your experience. This is optional and will not affect your order or service. Your feedback is collected by Bizrate.com, not us, and is governed by their privacy policy, available at http://shop.bizrate.com/content/privacy.html.

2. Information Use and Disclosure.

(a) Internal Use. We use your personal information to process your order and provide excellent customer service. We may internally use your information to improve the Sites’ content, layout, improve outreach and for our marketing efforts.  Your information may be shared with affiliates under Ethnicast’s control.

(b) Communications with You: We will use your personal information to communicate with you about the App and your orders and deliveries. Also, we may send you a confirmation email when you register with us or a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance.) you can unsubscribe or opt out of future emails as detailed, below, except as to any pending orders.

(c) External Use. We will provide you with excellent service and a great selection. We do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone other than to affiliates under Ethnicast’s control, except under these limited circumstances:

(i) When we use outside service providers, we disclose information to help them to perform their work. For example, your credit card number is provided to financial institutions such as credit-card processors.  When we submit your credit card number for authorization, we use state-of-the-art data encryption to protect your information. (For more information, please see the section below on Data Security.)

(ii) In response to requests from law enforcement; subpoenas; court order; or as otherwise required by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use the App for illegal reasons or to commit fraud.

(iii) We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business 

DATA SECURITY

The App incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer (“SSL”) for all financial transactions through the App. We use SSL encryption to protect your personal information online, and we also take several steps to protect your personal information in our facilities. Access to your personal information is restricted to employees who need access to perform a specific job that mandates the use of that information.  We rely on third-party service providers for the physical security of some of our computer hardware and believe that their security procedures are within industry standards.  adequate. For example, when you visit the App, you access servers that are kept in a secure physical environment, behind a locked cage and an electronic firewall.

While we use industry-standard precautions to safeguard your personal information, we cannot guarantee security regardless of our efforts, or those of our service providers.  You acknowledge by using our App that we are not in any way liable in any manner or theory, equitable or legal for any damages that you may sustain directly or indirectly from a security breach of the site.

OPT OUT/CORRECTIONS

Upon your request, we will (a) correct or update your personal information; (b) stop sending emails to your email address; and/or (c) disable your account to prevent any future purchases through that account. You can make these requests at the customer information section of the App http://www.Ethnicast.com/customer-service-center, or by emailing your request to Ethnicast’s Customer Loyalty Team: cs@ethnicast.com

Please do not email your credit-card number or other sensitive information.

OFFLINE COLLECTION, USE & DISCLOSURE OF INFORMATION

The majority of information that we collect is obtained through the App, and this Privacy Policy applies only to that online collection of personal information. We also may collect information offline, where we also try to protect the privacy of your personal information, we will try to treat offline collection, uses, and disclosures consistently with our relevant online practices.

UPDATES TO THIS POLICY

This Privacy Policy may be updated or changed at any time and, and we will post those changes and updates on the App and notify you by email of any major changes if possible.  We encourage you to periodically review our Privacy Policy pages so that you are always aware of its current terms. If you have any questions, please contact us at cs@ethnicast.com.